Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The comprehensive report, compiled by Optimove Insights, delivers an in-depth examination of wagering behaviors and communication preferences among European bettors.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing wagers on one or more games weekly. Additionally, 29% of bettors wager on several games each week, highlighting a significant level of engagement with sports betting. A substantial 76% of respondents bet at least once a month, underlining the widespread popularity of this activity.
Among the types of bets, over/under bets are the most favored, engaging 46% of bettors. Prop bets follow closely, attracting 39% of bettors, while parlays round out the top three, with 35% participation. It’s evident that bettors have diverse preferences when it comes to the nature of their wagers.
In terms of specific events, 57% of bets are placed on Champions League and other European tournaments. Meanwhile, 54% of bets are dedicated to national league season games. National tournaments or friendlies account for 48% of wagers, and 46% of bets are placed on national cup games. These statistics illustrate the varied interests of bettors across different football events.
Euro 2024 Betting Trends
Looking ahead to Euro 2024, an overwhelming 84% of bettors plan to place wagers on the tournament, even if their national team is not participating. This finding underscores the broad appeal of Euro 2024 among the betting community.
Live betting during games is particularly popular, with 83% of bettors engaging in this form of wagering. This trend reflects the dynamic and interactive nature of live betting, which allows bettors to place bets in real-time as the action unfolds.
The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors. These insights highlight the importance of providing customers with relevant information and attractive betting promotions to influence their decisions.
Marketing Challenges
The report also sheds light on some of the challenges faced by the betting industry. Many respondents indicated that they have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This behavior suggests that excessive or poorly targeted communications can drive customers away, emphasizing the need for a more personalized approach.
Industry Implications
These insights serve as a crucial reminder for sportsbook operators to tailor their communication strategies thoughtfully. The results of this report offer a clear guide for sportsbooks aiming to foster deeper player loyalty and optimize customer lifetime value. By understanding and addressing the preferences and behaviors of bettors, operators can enhance their engagement with both current and new players.
Euro 2024 represents a significant opportunity for operators to build even deeper relationships with their audience. By leveraging insights from the report, sportsbooks can create targeted marketing campaigns that resonate with bettors, ultimately driving engagement and loyalty during this major sporting event.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," says Optimove Insights. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."