Statements
The Utah Hockey Club has officially unveiled its color scheme, logo, and jerseys for its highly anticipated inaugural season in 2024-25.
After relocating from Arizona, the Utah team has embraced primary and secondary colors that beautifully reflect the unique landscape of the area.
The team will adopt the Utah Hockey Club moniker for its debut season while it sorts out a more permanent rebrand slated for the 2025-26 season and beyond.
While awaiting its future name and logo, Utah has revealed the colors and uniforms it will use during the interim period.
New Color Scheme
Utah has chosen "rock black," "salt white," and "mountain blue" as its color scheme. These hues were selected to resonate with Utah’s natural beauty and rugged terrain, signifying the state's distinctive environment.
The club has kept the logos simple, opting for various forms of "Utah Hockey Club," including versions featuring the state of Utah. These colors will remain consistent even after the new name is finalized, which is currently being decided by a fan vote.
Jersey Designs
The home sweater uses black as the primary color, with "UTAH" spelled out diagonally. The away jersey follows the same design but features white as the primary color. This diagonal text format, a hallmark of the league, is famously utilized by the New York Rangers.
Other teams, such as the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights, have also employed this diagonal design in recent alternate uniforms. The simplicity and classic feel of the uniforms provide a sense of tradition while the team prepares for its permanent identity.
Upcoming Rebrand
The Utah Hockey Club is expected to finalize its permanent rebrand soon, with fan voting for the new team name scheduled to conclude on June 20. The finalists in the naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the Utah Hockey Club name.
This community-driven approach to the rebrand highlights the organization’s commitment to building a strong, local fan base from the very start.
Quotes
"The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape," said a team spokesperson.
"While the interim name 'Utah Hockey Club' and the simple 'UTAH' diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team's future identity," the spokesperson added. "Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community."
The excitement among fans and players is palpable as the team prepares for its debut season and the unveiling of its permanent identity. "The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds," noted another team official.
"The revealed design and color schemes not only set the stage for what is expected in the future but also create a sense of belonging and pride among fans and players. This transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come."
The Utah Hockey Club is poised for an exciting debut, and with its new color scheme and jersey designs, it promises to be a thrilling addition to the league. As the team navigates its way through this transitional period, the emphasis on community engagement and representation of Utah’s unique landscape sets the stage for a deeply rooted and enthusiastic fan base.